Program

Tech - Driven Product Leadership

Tech-Driven Product Leadership program is designed for product managers, Product Owners, and professionals aspiring to lead in product development. Throughout the training, participants gain practical knowledge in business needs analysis, process modeling, UX/UI design, API testing, SQL, and growth strategies. The program also strengthens skills in strategic product management, prioritization, and data-driven decision-making. With the guidance of experienced experts and real-world case studies, participants can immediately apply what they learn in their work environment, enabling them to manage their teams more effectively and drive meaningful results.

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Start date

November 2025

Duration

4 month

Group size

20-25 students

Schedule

IV at 19:00-22:00; Sunday at 11:00-14:00

Admission requirements
Expectation

Minimum 1 year of experience in product management (or product analytics)

Language skills

Knowledge of English at least at the Intermediate level

Requirement

Availability of a personal laptop or computer

Age

18 years and older

Upon the course completion you will::

Students will learn to identify business needs, gather and document requirements, and develop high-level system design.

Students will model business processes using BPMN 2.0 and create As-Is and To-Be diagrams with tools such as Camunda.

The program will equip participants with user-centered thinking, design research, customer journey mapping, and prototyping skills.

Students will gain foundational knowledge of API and SQL and learn to work with tools such as Postman and Swagger.

Students will acquire skills in product strategy, prioritization, Lean Six Sigma approaches, facilitation, and delivering concise executive presentations.

Students will also master growth strategies, marketing, sales, and business development methods, enabling them to drive product growth effectively.

Program

Tech - Driven Product Leadership
10

Number of modules

  • Identification of Business Needs
  • Requirements Gathering and Analysis
  • Requirements Documentation
  • High-Level System Design

Business Process Analysis
Standard-Compliant Modeling
Core Concepts and Notation Elements of BPMN 2.0

Process Diagram Development (As-Is and To-Be)
Tool Application
Visualizing Processes with Camunda and Similar Platforms

Model Creation Based on Real-World Examples

  • Design Thinking
  • User Research
  • Customer Journey Mapping
  • Prototyping

  • Network Overview

    • Network essentials (Client, Server)

    • HTTP basics (Request, Response)

    • HTTP methods (GET, POST, etc.)

    • Introduction to Postman

    Postman

    • General interface

    • Sending API requests

    • Creating collections

    • API analysis

    Swagger

    • General overview

    • Reading YAML files

    • Creating Swagger using YAML scripting

  • Types of Roadmaps and Strategic Choices

  • In-depth Analysis of MoSCoW vs. WSJF (with real data)

  • Integrating OKRs with Product Vision

  • Stakeholder Mapping – Balancing Power and Interests

  • Lean MVP Approach for Hypothesis Testing

  • Adapting DMAIC Steps to the Product Environment

  • SIPOC and Process Mapping

  • Root-Cause Analysis: Applying Fishbone and 5 Whys

  • “Quick Win” Optimization Approaches

  • Session 1: Alignment and Decision Facilitation

    • Identifying risks and opportunities

    • Structuring decisions (Decision Canvas)

    • Simulated team-based decision discussions

    Session 2: Scenario Planning and Delivery Strategy

    • Building MVP/MMP scenarios

    • Planning around technical constraints

    • Phased prioritization with KPIs

    Session 3: Presenting Product Decisions to Executives

    • Crafting a concise and impactful product narrative

    • Justifying trade-offs and risks

    • Preparing a 5-minute executive presentation

  • Introduction to Relational Database Management Systems (RDBMS, Oracle)

    • Overview of database structures (ERD)

    • Writing simple SQL queries

    Data Filtering and Sorting

    • Applying filters

    • Using Boolean logic

    • Ordering results

    SQL Functions and Table Joins

    • Applying SQL functions

    • Combining tables with joins

  • Building the Hook Model to Increase User Retention

  • Adding Communication Scenarios to the Customer Journey within the Hook Model Framework

  • Detailing and Designing Scenarios

  • Tracking and Monitoring Scenarios

  • Developing a Growth Strategy Based on Customer Behaviors

    • Marketing fundamentals: Banking marketing strategy, customer segmentation and target audience, defining product value proposition, basics of promotion and communication channels;
    • Sales in banking: Sales funnel and customer journey, effective sales techniques, handling objections, cross-selling and upselling in banking products;
    • Business development: Market and competitor analysis, identifying and evaluating growth opportunities, partnerships and new acquisition channels, KPIs and performance measurement.