Product Owner basics

The Product Owner, who is responsible for working with Product Management and other parties, plays an important role in maximizing the value produced by the development team, which is the customer representative. No agile team can work effectively without a Product Owner who, despite the agile and fast pace of product development, ensures that the team maintains a unified view of the product. Our course is designed for beginners who want to feel the motivation to develop a new product, assess the value of the business, prioritize the features of the product. The combination of interactive trainings throughout the course will help you gain practical experience as a Product Owner and prepare for the Agile software development task. The tuition fee for the specialty Product owner basics is 1550 AZN. 

Application to the program is currently not active
Start date

May 2022


2,5 month

Group size

25-30 students


Tuesday from 19:00 to 22:00; Saturday from 10:00 to 13:00

Admission requirements

Working experience in the analytics or customer service role and soft skills

Language skills

Knowledge of English at least at the Intermediate level


Availability of a personal laptop or computer


18 years and older

Upon the course completion you will::

Understand basic principles of Scrum (roles, events, artifacts).

Master the role of the product owner (what to do, what product owner is responsible for).

Acquire the skills to work with the requirements.

Learn to form a product vision (Impact mapping, ROAM, Lean Canvas, BM Canvas, value proposition, product / project goal, product vision).

Learn to apply discovery tools and define the product goal.

Learn to apply OKR for the product, understand User Story and Job Story


Product Owner basics

Number of modules

  • Product and project - why we need to manage them
  • What is a product
  • Who is the product owner, his responsibilities
  • Ideal product owner
  • What is Agile?
  • Development Processes
  • Planning
  • Suitability of Agile
  • The Agile Manifesto
  • The Agile Principles
  • Pillars and Values of Scrum
  • Timeboxing
  • Self-Organization and Cross-Functionality
  • Market Characteristics
  • Competitive Analysis
  • USP, creating value
  • Introduction to Business Model
  • Business Model Canvas
  • Business Model Templates
  • Innovation model discovery
  • Pricing
  • Customer development and customer discovery
  • Product-market fit
  • Jobs-to-be-done
  • User Group Meetings
  • Create the Prioritized Product Backlog
  • Develop Epic(s)
  • Epics & Personae
  • User Story Meetings and Workshops
  • Writing User Stories
  • User Story Acceptance Criteria

  • Ideation
  • Ideas testing
  • Product requirements
  • MVP
  • Introduction to metrics
  • Analytics tools
  • Unit economy
  • Product UI

  • Customer Journey map
  • Navigation
  • Prototyping
  • Product roadmap
  • Value -Driven Delivery
  • Product Backlog Essentials
  • Prioritized Product Backlog
  • Product Backlog Items
  • Business Justification Techniques
  • MoSCow Analysis
  • 100 Point Method
  • Kano Analysis
  • Continuous Value Justification
  • Definition of Done
  • Responsibilities
  • Product Backlog Review Meetings
  • Facilitate Communications
  • Approve MVP
  • Product development process
  • Product success and failure
  • Secret Ingredients to product success
  • Frameworks
  • Sprint Review Meeting
  • Outputs of Sprint Review Meeting
  • Shipping Deliverables
  • Outputs from Ship Deliverables
  • What is entrepreneurship?
  • What is startup?
  • Ideation and team formation
  • Market research
  • Building the right product
  • Idea/product presentation